- Never take advantage of customer, even if you can.
- Why would you advertise to get more customers in if you are just going to disappoint them when they come in?
- Word of mouth is the best advertising.
- I would rather sell 300 cars and make the same amount of money as other people selling 100 cars because I've got 300 people out advertising for me then.
- Volume is the key to the success of the store.
- Volume covers a multitude of sins.
- Never knock the customer's trade.
- Don't worry about the money. Take care of the customers and the volume and the money will be there.
- Keep the cars priced right all the time.
- If it's not simple, it's impossible.
- Put yourself in a position to take care of as many people as possible.
- Seek Excellence, not money.
- Your experience and education working here is worth much more than the money.
- When things aren't going right, look in the mirror.
- The dealer that treats the customer the best will sell the most cars, regardless of franchise.
- If you want something in the worst way, that's usually the way you'll get it.
- Seek excellence and the rest will follow.
- I want you to work hard, work smart and treat people with respect and the sky's the limit!
- Never take advantage of a customer, even if you can.
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