About Lunde Auto Center | Kia, Mazda, Lincoln Dealers in Fargo

Why Buy From Lunde Auto Center

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We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

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We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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Lunde Auto Center History

Lunde Auto Center is part of the Rydell Group, a dealer group based out of Grand Forks, North Dakota. Collectively, the Rydell Group currently has over 60 locations representing more than 100 franchises with over 2000 employees. The dealerships are located in the states of Wisconsin, Minnesota, Iowa, North Dakota, South Dakota, Nebraska, Montana, Wyoming, Arizona and California. 

The Rydell Group is recognized as being the largest dealer group in the U.S. operating under a common philosophy, but not under common ownership. What this means is every Rydell dealership is independently owned while operating under the same business philosophy.

Our parent company was founded by Leonard Rydell (1913-2000). Leonard had many strongly held business and personal philosophies that served him well. These philosophies, known as "Leonardism's" have been written down and guide our group through our daily business and personal decisions. You can read them at the bottom of each page of this web site.

Along with his love for hunting, fishing and flying, Leonard was actively involved with the Rydell Group with his son Wes until his passing in April of 2000 at the age of 86. Wes Rydell has been involved in the automotive industry since the early 1960's and has won many awards for his efforts.

The uniqueness of our organization really is in the way we continue to grow our dealer group. Our vision statement truly supports what our organization is all about.


"To be so effective that we are able to be helpful to others."

Wes Rydell is all about doing just that. Wes is committed to helping every employee reach their fullest potential. Every one of our 60+ current locations is owned and operated by someone who has "grown up" within our organization while learning our operating philosophy. Our dealers have started in a Rydell store at almost every position including detailers, reconditioning department managers, service technicians, parts department managers, finance & insurance department managers, sales consultants, used car managers and sales managers.

The Rydell Group is the only dealer group in the country to consistently provide the opportunity for it's employees to own their own dealership 100%.

Wes Rydell and the Rydell name are recognized by the manufacturers as being an industry leader in customer satisfaction and sales volume. It is through the ongoing success in these areas by our individual dealerships that continues to nourish and breed this recognition for the Rydell name, thus providing Rydell the opportunity to help their employees achieve their dreams in the automotive industry.

Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

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  1. Lunde Auto Center

    140 40th Street S
    Fargo, ND 58103

    • Sales: 701-282-7600
  2. Kia of Fargo

    3901 2nd Avenue
    Fargo, ND 58103

    • Sales: (701) 281-9165
  3. Lunde Gem Cars

    140 40th Street
    Fargo, ND 58103

  4. Lunde Mazda of Fargo

    140 40th Street SW
    Fargo, ND 58103

    • Sales: 701-282-7600
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Get in Touch

  • Contact our Sales Department at: 701-282-7600
  • Monday8:30am - 8:00pm
  • Tuesday8:30am - 8:00pm
  • Wednesday8:30am - 8:00pm
  • Thursday8:30am - 8:00pm
  • Friday8:30am - 6:00pm
  • Saturday9:00am - 6:00pm
  • SundayClosed